SAO PAULO, BRAZIL
-- July 31, 2006 – From the early 80’s until the mid-90’s
imagesetters were the backbone of most prepress departments. With
the advent and growing acceptance of CTP platesetters, demand for
imagesetters has been in decline in many markets… or so we thought.
Today, ECRM announced they have recognized Apolo Sistemas Graficos
of Sao Paulo, Brazil with an outstanding achievement award for
imagesetter sales in Latin America. The 18-person graphic arts
distributor has achieved an astounding 120% increase in imagesetter
sales in the Brazilian market over the last two years. The award
will be presented to Apolo CEO Michel Guttman Serwaczak by Doug
Barr, ECRM’s Director of Sales, Latin America, at a ceremony on
August 30th in Sao Paulo.
Apolo Quote
“We’re honored
that ECRM has chosen Apolo for this award,” noted Mr. Serwaczak.
“This is a testament to the hard work and dedication of our entire
sales and support staff. We have been selling ECRM imagesetters for
five years, but over the last three we’ve seen a resurgence in
demand. Recently, the Brazilian graphic arts market has benefited
from three critical influences: an improving economy, an
advantageous exchange rate, and a growing need to replace aging
production equipment. For small-to-midsized commercial printers and
service bureaus, ECRM imagesetters have become the de facto
standard. In our market, film is still the dominant media,
especially for smaller service providers. ECRM has always embraced
our efforts with quality solutions and never-wavering support. This
award is also a reflection of their professionalism.”
ECRM
Quotes
“Imagesetters still represent a profit-generating
production tool to many trade house and quick printers, especially
today because of an imagesetter’s ability to image both film and
plate materials, noted Doug Barr, Director of Sales, Latin America,
ECRM. “Apolo has long been leader in the Brazilian marketplace and
their hard work has built its well-deserved reputation and financial
successes. We’re proud to partner with them.”
“While the
majority of attention now focuses on “direct-to” technologies like
CTP, there is still a flourishing demand for imagesetters,” noted
ECRM Vice President Mark Givens. “ECRM has maintained growing or
consistent imagesetter sales in every region of the world. What’s
really interesting to me is that in addition to Apolo’s achievement,
the US market still represents 50% of our total new imagesetter
sales. The success Apolo has realized in the Brazilian market,
though exceptional, is in keeping with the demand for solutions
appropriate to each market segment. ECRM imagesetters continue to
offer commercial printers extraordinary production proficiency and
value.”
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