ECRM Recognizes Brazil Distributor For Sales
Success
ECRM Distributor Apolo Sistemas Graficos Gets Outstanding
Achievement Award for Imagesetter Sales Increases in Latin
America.
News Highlights
• The 18-person graphic arts
distributor has achieved an astounding 120% increase in imagesetter
sales in Brazil over the past 24 months and ECRM now recognizes them
as its largest reseller of new imagesetters in the world;
• In
addition to the strong Latin American market, over 50% of all ECRM’s
new imagesetter sales are sold into the US marketplace.
SAO PAULO, BRAZIL, July 31, 2006 – From the early 80’s until the
mid-90’s imagesetters were the backbone of most prepress
departments. With the advent and growing acceptance of CTP
platesetters, demand for imagesetters has been in decline in many
markets… or so we thought.
Today, ECRM announced they have recognized Apolo Sistemas
Graficos of Sao Paulo, Brazil with an outstanding achievement
award for imagesetter sales in Latin America. The 18-person graphic
arts distributor has achieved an astounding 120% increase in
imagesetter sales in the Brazilian market over the last two years.
The award will be presented to Apolo CEO Michel Guttman Serwaczak by
Doug Barr, ECRM’s Director of Sales, Latin America, at a ceremony on
August 30th in Sao Paulo.
Apolo Quote
“We’re honored that ECRM has chosen Apolo
for this award,” noted Mr. Serwaczak. “This is a testament to the
hard work and dedication of our entire sales and support staff. We
have been selling ECRM imagesetters for five years, but over the
last three we’ve seen a resurgence in demand. Recently, the
Brazilian graphic arts market has benefited from three critical
influences: an improving economy, an advantageous exchange rate, and
a growing need to replace aging production equipment. For
small-to-midsized commercial printers and service bureaus, ECRM
imagesetters have become the de facto standard. In our market, film
is still the dominant media, especially for smaller service
providers. ECRM has always embraced our efforts with quality
solutions and never-wavering support. This award is also a
reflection of their professionalism.”
Imagesetters Still Viable in Many Markets
“Imagesetters
still represent a profit-generating production tool to many trade
house and quick printers, especially today because of an
imagesetter’s ability to image both film and plate materials, noted
Doug Barr, Director of Sales, Latin America, ECRM. “Apolo has long
been leader in the Brazilian marketplace and their hard work has
built its well-deserved reputation and financial successes. We’re
proud to partner with them.”
“While the majority of attention now focuses on “direct-to”
technologies like CTP, there is still a flourishing demand for
imagesetters,” noted ECRM Vice President Mark Givens. “ECRM has
maintained growing or consistent imagesetter sales in every region
of the world. What’s really interesting to me is that in addition to
Apolo’s achievement, the US market still represents 50% of our total
new imagesetter sales. The success Apolo has realized in the
Brazilian market, though exceptional, is in keeping with the demand
for solutions appropriate to each market segment. ECRM imagesetters
continue to offer commercial printers extraordinary production
proficiency and value.”
Since 1987, Apolo Sistemas Gráficos has been a leading
supplier of graphic arts equipment. In 2003, the Institute of
Studies and Research of Quality recognized Apolo Sistemas Gráficos
with the Science and Technology Prize Master Award. Today, the
company serves the Brazilian graphic arts community of commercial
printers, newspapers, service bureaus, ad agencies, educational
institutions, and multi-national in-plant companies, offering
prepress, press, and post-press solutions from scanners, film
imagesetters, platesetters, to offset presses and finishing and
bindery tools.
ECRM offers two different lines of imagesetters. The Mako
imagesetters are the most versatile imagesetters for growing
commercial printers, publishers and trade-service professionals.
ECRM offers three different models of the Mako Imagesetter, ranging
in output width from 14" (360 mm) to 18" (460 mm) to 22" (560 mm).
Each Mako imagesetter is field-upgradeable to both larger formats
and/or higher speeds and offer maximum flexibility in media choice
of film, polyester plate or paper.
ECRM Imaging
Systems is a global leader in imaging technologies for the
graphic communications industry. The Massachusetts-based company has
sold and supported more than 1,000 computer-to-plate devices and
over 27,000 imagesetters in more than 50 countries around the
world.
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